What is Wrinkles and How Does It Work?
Wrinkles is an innovative AI travel companion app designed to reveal the hidden stories and historical significance of the locations around you. Available on both iOS and Android, this app acts as a personal audio tour guide, using your GPS location to share local lore and fascinating tales without the need for constant screen interaction.
The brainchild of David Stemler and Ryan Hansan, Wrinkles was inspired by their shared experiences and curiosity during travels. The app aims to enrich user experiences by bringing the stories of buildings, streets, and landmarks to life, enhancing both daily commutes and international explorations.
The Founders Behind Wrinkles
David Stemler and Ryan Hansan, who have been friends since middle school, founded Wrinkles. Their shared passion for travel and technology led to the creation of this unique app. Stemler, a seasoned advertising executive, and Hansan, the founder of ScratchDC and TasteLab, combined their expertise to create a tool that enhances the way people interact with their surroundings.
"Our curiosity about improving travel experiences led to the creation of Wrinkles, making every journey more enriching,"
— Ryan HansanEnhancing User Experience Through AI
Wrinkles has established a global presence with over 1.3 million points of interest across 177 countries. Users can explore these locations through the app, which provides stories contributed by historians, museums, and local experts. This makes the app not only a travel guide but also a tool for educational and cultural enrichment.
In addition to offering pre-existing content, Wrinkles allows users to personalize their experiences by adding personal stories, photos, and memories to specific locations. This feature transforms the app into a collaborative storytelling platform where users can preserve and share personal histories.
Business Model and Monetization
While Wrinkles remains free for users, the app generates revenue through partnerships with museums, tourism boards, and other organizations. These entities can create location-based content and experiences without developing their own apps. The app also offers opportunities for businesses to promote their locations and services by embedding links for bookings, reservations, and ticket purchases.
The Future of Wrinkles in AI Travel
Looking ahead, the founders envision Wrinkles becoming an integral part of how individuals explore and understand their environments, whether they're uncovering the history of a local street or planning an international trip. The app's ability to transform mundane commutes into enlightening experiences sets it apart as a tool for lifelong learning and curiosity.

Wrinkles stands as a testament to how AI and technology can enhance our understanding of the world, proving that travel apps can have a lasting impact beyond a single trip.